Social Media Marketing Intern
About this role
Key Roles and Responsibilities:
• Research trending topics across Instagram, LinkedIn, X, and other social platforms in the education, careers, tech, AI, and upskilling domains.
• Identify high-performing post formats, hooks, and engagement strategies relevant to EdTech audiences.
• Create engaging posts, reels, carousels, stories, and bite-sized educational content.
• Maintain a content bank with ideas, references, insights, and trend notes.
• Support the team in planning monthly social media calendars.
• Track platform algorithm changes, emerging trends, creator styles, and competitor activity.
• Assist in organic growth initiatives – community engagement, comment responses, and reach optimization.
• Collaborate with content, design, and marketing teams to execute campaigns effectively.
Competencies:
• Strong understanding of social media trends and creator patterns.
• Excellent research and content ideation skills.
• Ability to craft clear, concise captions and educational micro-content.
• Familiarity with EdTech creators, student communities, and career-focused content.
• Basic design sense; comfort using Canva or similar tools is a plus.
• Proactive, creative, and passionate about building an organic social media presence.
Who Should Apply:
• Graduates (2018-2025) & Students who’ll graduate in the next 6 months, who have a strong interest in social media.
What do we offer?
• In addition to an outstanding work environment with rapid advancement potential, you get the opportunity to work with a super talented team of professionals from high pedigree backgrounds like ISB, BITS Pilani, NITs etc.
• Mentorship from experienced industry professionals.
• Networking opportunities across teams.