Senior Influencing Marketing Specialist

Responsibilities

• Influencer Management: Identify and onboard relevant influencers, student leaders, educators, and niche creators on platforms like YouTube, Instagram, and LinkedIn.
• Special emphasis will be placed on key figures in India s educational space.
• Manage the full lifecycle of influencer campaigns, including outreach, contract negotiation, content approval, execution, and performance tracking.
• Ensure strict compliance with FTC guidelines in the US and ASCI regulations in India for all sponsored content and disclosures.
• Build and maintain a robust database of tiered influencers (tier-1, tier-2, and micro-influencers) across UWorld's diverse product verticals (NCLEX, USMLE, SAT/ACT, CPA, CFA, NEET UG/PG, CMA).
• Aggregator & Affiliate Partnerships: Identify and secure high-value partnerships with leading exam prep aggregator and review websites (e.g., TestPrep Insight, Crush the CPA Exam, College Consensus).
• Strategically build and scale affiliate relationships with comparison sites, bloggers, and educational reviewers to maximize referral traffic and conversions.
• Collaborate on co-branded content, guest blogs, webinars, and review placements to strengthen UWorld s organic visibility and referral traffic.
• Community & Engagement: Proactively support and engage with student communities on platforms like Reddit, Quora, Discord, and exam-specific forums to build brand loyalty and gather insights.
• Collaborate with influencers to host live Q&As, webinars, and student panels to foster community and engagement.
• Monitor student sentiment, gather feedback, and analyze competitor positioning through community channels.
• Strategy & Reporting: Create and execute a comprehensive annual influencer & partnerships roadmap that aligns with key product launches and broader marketing campaigns.
• Track performance against a set of key performance indicators (KPIs) to demonstrate the ROI of all initiatives.
• Provide regular insights and strategic recommendations to leadership to inform future scaling of partnerships.
• Stay at the forefront of the industry by monitoring competitor influencer strategies.

Requirements

Not Mentioned - Not Mentioned - Not Mentioned - Age: 14-60 ## Skills - FTC/ASCI Guidelines Expertise - Tracking Tools - Digital Marketing - influencer marketing - Measurable ROI Deliverance ##

• We are seeking an experienced Senior Influencer & Partnerships with 6-8 years of experience in influencer marketing, affiliate partnerships, and community engagement.
• This person will be responsible for identifying, negotiating, and managing relationships with a diverse range of partners, including influencers, educators, student leaders, and aggregator/affiliate sites to drive UWorld's growth.
• The role has a dual focus on both the dynamic Indian market and established international markets (primarily US-focused), requiring strong networking skills, a deep understanding of compliance regulations, and a comprehensive grasp of the edtech/test prep ecosystem.
• 6-8 years of experience in influencer marketing, affiliate management, or digital partnerships, preferably within the edtech industry or a relevant digital marketing agency.
• Strong knowledge of the global exam prep and education influencer landscape, with a proven track record in both the US and India.
• Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI.
• Expertise in FTC (US) and ASCI (India) guidelines for influencer disclosures and marketing compliance.
• Familiarity with affiliate tracking tools (e.g., Impact, ShareASale, or similar) is a plus.
• Exceptional communication, networking, and relationship management skills.
• Ability to work cross-functionally and seamlessly with teams in SEO, content, paid media, and product. ##

How to Apply

Apply on NCS: | Email: info@foundit.in | Phone: 8069857811