Copywriter
About this role
ABOUT THE COMPANY:
We are a marcom company helping both emerging and established brands find their voice and connect with their audience. We provide insights and leverage our expertise to create strategies that build unique brand salience among customers.
At Craffords, we believe that remarkable talent, enthusiasm, and creative thinking are the key ingredients for great work. We’re seeking a creative thinker with versatile writing and research skills to join our team.
We are young, on an accelerated growth path, and looking for someone who is willing to share our dream.
The Ideal Candidate:
One who believes in the power of the written word and can use it to sell anything—from real estate to Crocs!
The ideal candidate should:
• Be versatile enough to write everything from punchy headlines for ads and social media posts to long-form copy for blogs and brochures
• Be curious enough to delve into a client’s business, conduct thorough research, and uncover valuable insights
• Have a strong command of the English language (knowledge of colloquial Hindi is a plus)
• Take ownership and show dedication towards their craft
RESPONSIBILITIES:
• Interpret creative briefs to develop and execute original concepts on assigned projects
• Research and understand the client’s needs, brand archetype, target audience personas, and review past work for creative efficacy
• Write original copy and edit content for a wide range of marketing and communications materials (emails, social media ads, posts, Google Ads, search engine marketing, websites, brochures, leaflets, etc.)
• Collaborate with internal teams from concept development to final delivery (e.g., email campaigns and landing pages)
• Revise copy based on internal and client feedback/direction
• Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects
• Edit and proofread copy
• Apply SEO principles where relevant (knowledge is a plus)
QUALIFICATIONS (Apply only if you meet the following criteria):
• A Bachelor’s degree in any discipline is preferred
• 2–5 years of professional copywriting experience with a compelling portfolio
• Social media or content marketing experience is a plus
• Energetic, innovative writer with a keen eye for detail
• Experience working with content management systems (e.g., WordPress) is a plus
• Ability to work independently and collaboratively to meet deadlines
• Excellent organizational skills and multitasking ability
• Proficiency in Microsoft Word, Excel, and PowerPoint
Work Timings: Full-time in-office role, including alternate Saturdays (1st, 3rd & 5th Saturdays).
Remuneration: Commensurate with experience.