Copywriter

About the Role

Knowing the Organization • Have complete understanding of Litmus' Vision, Mission & strictly follow the values of the organization at every level.

Copy & Content Strategy • Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.

• Identifying, documenting, and articulating the right content strategy for each brand based on critical factors • Target audience and perceptions. • Nature of Business: B2C, B2B, B2Ch, D2C. • Brand Value Proposition • Unique selling proposition • Brand Positioning • Brand Values,Tone & Personality.

• Nature of the asset, marketing collateral, or channel the content is going to be used for.

• Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands Pitches, Awards & Presentations Development • Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.

• Development of presentations for research & analysis done for particular project or project objectives. • Research & setting up opportunities for Awards.

Reporting & Management • Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to • Review as per role task document • Current & Upcoming deliverables & deadlines • Completed deliverables • Challenges, Missed Deadlines & Client feedback/complaints • Understand, & protect the agency's brand values at every level.

Continuous Learning and Improvement • Staying abreast of industry trends, consumer behavior shifts, and emerging technologies to inform and enhance copywriting strategies and approaches • Seeking opportunities for professional development and skill enhancement to continually refine and elevate copywriting capabilities Skills • Exceptional writing skills with a focus on creativity, clarity, and brevity • Ability to deeply understand brand identity and values to effectively communicate brand messages • Skill in adapting writing style to suit different mediums and form factors, including print and digital media • Creativity in storytelling and narrative development while maintaining a rational approach • Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively • Research skills to gather insights and data to inform copywriting strategies • Time management for meeting tight deadlines and managing multiple projects simultaneously Knowledge • Advanced knowledge of english grammar, & sentence structure formats.

• Knowledge of copywriting formulas such as, but not limited to- • PAS • AIDA • BAB/FAB • Understanding of brand strategy, positioning & personality principles such as, but not limited to- • Porter's generic competitive strategy • Aakar's Model • Carl Jung's Archetypes • Knowledge of branding and marketing concepts and techniques • Familiarity with different forms of media and their unique content requirements • Awareness of industry trends in copywriting and content marketing • Understanding of analytics tools for tracking and measuring content performance • Knowledge of SEO principles and keyword optimization for web copy

Job Details

Experience: 2-3 Years Interested candidates are welcome to share CV on hr@litmusbranding.com / careers@litmusbranding.com

Qualifications

Bachelor's / Master's Degree