Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

About the Role

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.

We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform.

This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned Key job responsibilities Demand Generation & Awareness • Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform • Create compelling experiential demos, case studies, and proof-point collateral grounded in production data • Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors Adoption Funnel Ownership • Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live • Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch • Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward Go-to-Market Execution • Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations • Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials • Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives Cross-Org Stakeholder Management • Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries • Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles • Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline Measurement & Iteration • Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality • Run experiments on messaging, channels, and engagement tactics — iterate based on data • Report adoption health to platform leadership with actionable insights - 5+ years of professional non-internship marketing experience - 5+ years of product or program management, product marketing, business development or technology experience

Job Details

Experience: communicating technical concepts and processes using clear, simple language and visuals

Experience: driving demand and managing a customer funnel across multiple channels

Experience: in building and driving adoption of new tools

Experience: marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences - Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor

Experience: in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling) - Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams

Experience: with multi-tenant platform economics and self-serve go-to-market models - Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment) - Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks - MBA or equivalent experience in product marketing strategy Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.