Social Media Marketing Intern

About the Role

Key Roles and

Responsibilities

• • Research trending topics across Instagram, LinkedIn, X, and other social platforms in the education, careers, tech, AI, and upskilling domains. • Identify high-performing post formats, hooks, and engagement strategies relevant to EdTech audiences. • Create engaging posts, reels, carousels, stories, and bite-sized educational content. • Maintain a content bank with ideas, references, insights, and trend notes. • Support the team in planning monthly social media calendars. • Track platform algorithm changes, emerging trends, creator styles, and competitor activity. • Assist in organic growth initiatives – community engagement, comment responses, and reach optimization. • Collaborate with content, design, and marketing teams to execute campaigns effectively.
• Competencies: • Strong understanding of social media trends and creator patterns. • Excellent research and content ideation skills. • Ability to craft clear, concise captions and educational micro-content. • Familiarity with EdTech creators, student communities, and career-focused content. • Basic design sense; comfort using Canva or similar tools is a plus. • Proactive, creative, and passionate about building an organic social media presence.
• Who Should Apply: • Graduates (2018-2025) & Students who’ll graduate in the next 6 months, who have a strong interest in social media.
• What do we offer? • In addition to an outstanding work environment with rapid advancement potential, you get the opportunity to work with a super talented team of professionals from high pedigree backgrounds like ISB, BITS Pilani, NITs etc. • Mentorship from experienced industry professionals. • Networking opportunities across teams.