Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

About the Role

1. Upstream Marketing: Market Insights: Lead in-depth market analysis to identify trends, unmet needs, and competitive landscape in the orthopedic large joint sector. Product Development: Collaborate with R&D teams to guide new product development and enhancements, ensuring alignment with market demands and clinical needs.

Portfolio Strategy: Define and execute product strategies, including pricing models, positioning, and value propositions based on clinical and economic evidence. 2. Downstream Marketing: Market Launches: Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.

Marketing Collateral: Oversee the creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials. Marketing Communication: Craft and deliver compelling messaging across all channels to build brand equity and drive sales. 3.

Digital Marketing: Strategy Execution: Implement digital campaigns, including website management, SEO/SEM, social media, and email marketing, to enhance brand visibility and lead generation. Content Marketing: Develop and manage content such as blogs, webinars, and case studies to engage healthcare professionals and decision-makers.

Performance Optimization: Utilize analytics tools to measure and optimize campaign performance, ensuring ROI-driven strategies. 4. Medico-Marketing and Medical

Requirements

Not Mentioned - Not Mentioned - Not Mentioned - Age: 14-60 ## Skills - Marketing - Product Launch - market insights ##

Qualifications

• Programs: Program Design: Create and manage medical education initiatives to ensure the safe and effective use of knee and hip implants, targeting surgeons, allied healthcare professionals, and clinical staff.
• Clinical Engagement: Collaborate with Key Opinion Leaders (KOLs) to develop clinical support materials, training workshops, and case study repositories.
• Compliance: Ensure all medical marketing content and educational programs adhere to relevant regulatory and compliance standards.
• 5.
• Clinical Program Design: Design and oversee clinical programs to generate robust evidence supporting product safety, efficacy, and performance.
• Coordinate with internal and external clinical teams to gather data for regulatory submissions, marketing purposes, and scientific publications.
• 6.
• Team Leadership: Build and lead a high-performing marketing team, fostering collaboration and innovation.
• Provide mentorship and professional development opportunities for team members.
• 7.
• Stakeholder Collaboration: Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.
• Represent the company at conferences, customer meetings, and industry events ##

How to Apply

Apply on NCS: | Email: info@foundit.in | Phone: 8069857811