Product Marketing Analyst

Responsibilities

• Conduct detailed product and feature comparisons across competitors for multiple product lines.
• Track and summarize competitor capabilities, integrations, pricing, and positioning.
• Maintain internal competitive research summaries to support Product Marketing Managers.
• Research relevant state, local, and federal regulations that affect each product line.Track changes in the policy landscape and assess potential impacts on product adoption and positioning.
• Conduct win/loss analysis using data from Salesforce and call recordings from Gong.
• Create monthly summaries for each product line that identify themes across wins/losses by product, segment, or competitor to inform product roadmap and pricing strategies.
• Create and maintain internal briefs, slides, and enablement materials for cross-functional teams.
• Update with the latest competitive intelligence, market context, and product insights